Selfie viewing on Facebook linked to low self-esteem

If you cannot take your eyes off the innumerable selfies posted on social networking sites like Facebook, take heed. Researchers have found that the more often people view their own and others’ selfies, the lower is their level of self-esteem and life satisfaction.
“Most of the research done on social network sites looks at the motivation for posting and liking content, but we’re now starting to look at the effect of viewing behaviour,” said Ruoxu Wang, one of the researchers from Pennsylvania State University in the US.
Viewing behaviour is also called “lurking” — when a person does not participate in posting or liking social content, but is just an observer.

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