Jaguar is fastest growing car brand in US

The memo that the US car market is finally slowing down apparently didn’t make it to Coventry, England. From its UK headquarters, Tata Motors’ Jaguar brand has rocketed to the front of an increasingly listless crowd of vehicles in America.
In the first seven months of this year, Jaguar sales surged 59%, handily outpacing every other brand on the road. Volvo was a distant second, with a 29% increase in cars sold. Most of Jaguar’s luxury rivals -including Acura, BMW , Cadillac, Lexus, and Mercedes -have reported a dip in sales for the year to date.
“We couldn’t be more tick led,” said Chris Marchand, executive VP of operations at Jaguar Land Rover North America. “Foot traffic in dealerships has more than tripled.”
Still, the sales surge is a bit deceiving. While the industry boomed in recent years, Jaguar’s sales had largely been stagnant for a decade. With fewer than 15,000 cars sold in the US last year, the brand lived almost purely on provenance -its storied history and the occasional Bond film. Ford takes less than three days to move that much metal. Jaguar’s F-Pace in particular has been a hit.

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